is a unique company offering green building strategy, sustainability planning, and branding services, with clients from public agencies, private sector real estate industry, property management firms, and design and construction firms.

soohoocity’s services include:

  • Full Service Architectural design, interiors, and planning
  • Green building design
  • Sustainable building design consulting
  • LEED consulting, commissioning and retro-commissioning
  • Assessment (cost & qualitative) of constructing “green” space vs. traditional
  • Energy benchmarking (EnergyStar portfolio)
  • High performance energy modeling
  • Green building guideline and policy development
  • Sustainability master planning
  • Post-occupancy, ongoing sustainability planning (greening of O&M)
  • GHG Emissions Reporting/Carbon Footprinting
  • Social outreach, branding, and marketing of corporate greening and sustainability efforts


Principal Bios



Leticia SooHoo, AIA, LEED AP BD+C

Jeffrey SooHoo, RA

Leticia is a California licensed architect and has been active in green building research and advocacy since 2002.

Leticia has an extensive background as project leader and principal on numerous green building projects, Ms. SooHoo brings a practical approach and a wealth of experience to her consulting work.

Leticia has worked on project of all types (government, commercial, institutional and residential) and over 25 projects using various green building rating systems (LEED, CHPS, Green Point Rated)

Ms. SooHoo is an active member of the Northern California Chapter of the USGBC and is involved in The Center for Green Schools ( local initiatives. She is current member of the AIA (American Institute of Architects).

She is currently a professor at the Academy of Art of Art University teaching architecture and sustainable design and has lectured widely in schools and commercial settings.

LinkedIn: soohoocity

Jeff is an award-winning architect with extensive experience in creating innovative retail environments, from branding to architectural design. 

Jeff has 25+ years of experience and proven ability in the design, development, implementation, and management of a store design brand identity worldwide. An avid team leader with strong skills as a hands-on, problem-solver and effective communicator, up and down the corporate structure.

LinkedIn: Jeff SooHoo








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Leticia SooHoo, AIA, LEED AP BD+C, Principal • 650.200.6712 •